Collection: Lvory-White Rugs and Carpets

We are a handmade rug brand from Bhadohi, Uttar Pradesh — the carpet capital of India, where the art of weaving has been alive for over four centuries.
Every loop and cut rug begins on a traditional loom, guided by hands that have inherited their craft across generations. Our artisans use time-honored techniques—hand knotting, hand tufting, and flatweaving—combined with premium natural fibers like pure wool, bamboo silk, and jute to create pieces that are built to last and designed to be lived with.
We work directly with weaving communities in Bhadohi, cutting out the middlemen so you receive honest quality at a fair price — and so our craftspeople are paid what their work is truly worth. When you bring a Loop and Cut rug home, you're not just choosing a floor covering. You're carrying forward a living tradition.