About Loop and Cut — Premium Handcrafted Rugs & Carpets from Bhadohi,India
Who We Are
Loop and Cut is a premium handcrafted rug and carpet brand rooted in Bhadohi, Uttar Pradesh — the carpet capital of India and home to the largest hand-knotted carpet-weaving industry in South Asia. We exist at the intersection of centuries-old artisanal tradition and contemporary design, bringing exceptional handmade rugs directly from the looms of Bhadohi to homes across India and beyond.
Every Loop and Cut rug is more than a floor covering. It is a story told in thread — knotted, woven, and tufted by skilled artisans who have inherited their craft across generations. We are proud to carry that legacy forward, blending the soul of traditional Indian craftsmanship with the sensibility of modern living spaces.
Our Roots: The Carpet City of Bhadohi
Bhadohi's connection to carpet weaving stretches back to the 16th century, when master weavers first set up looms in the region during the reign of Mughal Emperor Akbar. Over four centuries later, this craft endures — and thrives. Today, Bhadohi is recognised globally as a centre of excellence in handmade carpet production, earning the Government of India's "Town of Export Excellence" designation and a coveted Geographical Indication (GI) tag for its handmade carpets.
Loop and Cut was born in this fertile ground. Operating from Bhadohi, we work directly with local artisans and weaving communities, ensuring that every rug you receive carries the authentic heritage and unmatched quality this region is famous for — without the unnecessary markups of middlemen.
What We Make
At Loop and Cut, our collection spans the full spectrum of handcrafted rug-making techniques:
Hand Knotted Rugs
Our hand knotted rugs are crafted on traditional vertical wooden looms using premium wool and bamboo silk yarns. Each knot is tied by hand, a process that can take weeks or months depending on the size and complexity of the design. The result is a rug of extraordinary durability, density, and visual depth.
Hand Tufted Rugs
Using a tufting gun guided entirely by human hands, our skilled craftspeople push wool pile through a canvas backing to create richly textured rugs. Hand tufted rugs offer the look and feel of luxury at a more accessible price, making premium craftsmanship available to every home.
Hand Woven Flatweave Rugs
Our flatweave rugs are woven on traditional looms without a pile, producing a slim, reversible, and highly durable floor covering. Ideal for high-traffic areas, dining rooms, and spaces that value both style and practicality, these rugs are rooted in kilim and dhurrie weaving traditions.
Jute and Wool Rugs
We celebrate sustainable natural fibres through our jute and wool collections. These rugs bring warmth, texture, and an earthy elegance to any room, while reflecting our commitment to environmentally conscious materials.
Outdoor and Indoor Rugs
Designed for versatility, our outdoor-indoor range uses weather-resistant materials without sacrificing aesthetic appeal — bringing Loop and Cut craftsmanship to balconies, patios, entryways, and beyond.
Our Craft Philosophy
The name "Loop and Cut" is itself a nod to craft. In carpet weaving, the loop and cut technique The name "Loop and Cut" is itself a nod to craft. In carpet weaving, the loop and cut technique It is a metaphor for everything we believe in: the balance between tradition and innovation, between structure and creativity, between the hand of the artisan and the eye of the designer.
We believe that a truly great rug is not
made by machines. It is made by people — people who understand that the tension of a thread, the choice of a yarn, and the patience of a craftsperson all shape the final piece. This human touch is irreplaceable, and it is at the heart of every Loop and Cut rug.
We believe that a truly great rug is not made by machines. It is made by people — people who understand that the tension of a thread, the choice of a yarn, and the patience of a craftsperson all shape the final piece. This human touch is irreplaceable, and it is at the heart of every Loop and Cut rug.
Sustainability and Responsibility
We take our responsibilities seriously to our artisans, to our customers, and to the planet.
We source natural, sustainable materials including pure new wool, bamboo silk, jute, and cotton, prioritising fibres that are biodegradable, renewable, and kind to the environment. We work transparently with our weaving communities in Bhadohi, ensuring fair wages and safe working conditions for every craftsperson involved in creating a Loop and Cut rug.
By selling directly online, we also eliminate unnecessary supply chain steps that drive up costs and carbon footprints. When you buy from Loop and Cut, your rug travels from our loom to your home — with nothing wasted in between.
Why Choose Loop and Cut?
Source Advantage
We are based in Bhadohi, the heartland of India's carpet industry. This means uncompromised access to the finest weaving talent, the best raw materials, and authentic craftsmanship at honest prices.
Handcrafted Quality
Every rug in our collection is made by hand. No two are exactly alike. You are not buying a product off an assembly line; you are investing in a piece of craft.
Design Integrity
Our rugs are designed to last — not just structurally, but aesthetically. We create timeless pieces that elevate living rooms, bedrooms, dining rooms, corridors, and kitchens without ever feeling out of place or out of style.
Transparent Pricing
By going direct-to-consumer, we cut out the distributor, the wholesaler, and the retailer. You get a hand-knotted or hand-tufted rug at a fraction of what comparable pieces cost in high-street stores.
Customer-First Experience
We offer free shipping and returns across India, making it easy to find the rug that is truly right for your space. Our team is available to guide you through material choices, size selection, and styling — because finding the right rug should be a pleasure, not a puzzle.
Our Promise
At Loop and Cut, we do not just sell rugs. We safeguard a tradition, support a community, and help you create a home that feels as good as it looks.
Every time you walk on a Loop and Cut rug, you are connected to the hands that made it — to the artisans of Bhadohi who have woven beauty into everyday life for centuries. That connection is our greatest source of pride.
Explore our collection and find the rug that belongs in your story.
Loop and Cut — Handcrafted in Bhadohi, Designed for Modern Living.