From Loom to Luxury: Loop and Cut Rugs Story and Its Social Impact

Once you step inside a home with a gorgeous carpet, it becomes more than just a decorative object—you can almost sense the warmth, culture, and comfort it exudes. At Loopandcut we believe a rug is not something you just walk on but something you connect with.

Our story begins in Bhadohi, a small town in India renowned for its carpet-making tradition. POSTCARD FROM BHADOHI Bhadohi is known as the “Carpet Capital of India” and is home to generations of expert weavers. And so was the birth of Loopandcut, with a humble dream to bring the tradition and heritage of a bygone era of craftsmen's lives, the eco-consciousness of today, and the luxury of modern times all into one beautiful story of rug making.

The Loop and Cut Brand Story

At Loopandcut, every rug begins with a story: a story of hands, hearts, and heritage. Our founders were influenced by the heritage of Bhadohi craftsmen.” These are artisans with skills passed down from generation to generation. But in the rush of the modern world, making traditional rugs is an industry too often overshadowed by the more profitable, more mass-produced handmade rugs and carpets.

That’s where we chose to be different.

We founded Loopandcut to honor the rich tradition of rug making while offering it to modern homes across India and beyond. We specialize in hand-knotted and hand-woven rugs—each one produced slowly, thoughtfully, with extreme care.

Loopandcut marries tradition with sophistication by blending age-old skills with modern design to offer high-end luxury that is truly authentic to its roots—making our rugs ideal for eco-friendly home décor in India.

What Makes Our Rugs Special?

 Handmade with Love

All Loopandcut rugs are handcrafted by highly skilled artisans in Bhadohi. These are not rugs; they are works of art. Warp and weft threads are meticulously hand-woven from the first yarn to the last binding to adorn your floor.

Sustainable and Eco-Friendly Rug Making

We care about the planet. It’s why we use natural materials from sustainable sources and do everything we can to make our manufacturing and shipping process as eco-friendly as possible. Our quest is to make luxury rugs with a social conscience, not at the expense of the environment.

A Touch of Luxury for Every Home

Whether you are a big plaid fan or just like something simple and organic, Loopandcut has it all for you to choose from. Our rugs are designed in a way to bring beauty, warmth, and comfort to any room—in a way that only Vega can.

Luxury Rugs with Social Impact

At Loopandcut, we don’t cut rugs—we cut deals.

Supporting Local Artisans

We collaborate directly with weavers in Bhadohi, where stable income opportunities are few and far between. By providing living wages, safe working conditions, and training, we enable them to improve their own lives and their communities.

With every rug you purchase here at Loopandcut, you are helping nourish a community of talented weavers that will allow them to keep their craft alive and well.

Preserving Indian Heritage

By selecting hand-knotted and hand-woven methods, we contribute to the preservation of India's long history of rug making. It is our mission to ensure these time-honoured skills are not forgotten but are passed on to future generations

Promoting Sustainable Home Decor in India

We understand that the ones that pay are our customers, and they all care about the environment. That’s why we prioritize low-waste, non-toxic, eco-conscious practices in our production process. When you choose a Loop and Cut rug, you are also choosing a product that is as kind to the Earth as it is to your home.

From Loom to Luxury: The Journey of a Loop and cut Rug

Let’s take you through the beautiful journey of how a Loopandcut rug comes to life:

Design & Inspiration
Inspiration: Our design influences are Indian & pop cultures, nature, and modern art to create ideas in patterns and texture.

Material Selection
We utilize things like natural fibers, such as New Zealand wool and Indian cotton, in responsible ways.

Dyeing & Spinning
The yarn is hand-dyed with environmentally friendly colors and then hand-spun to be woven.

Hand-weaving or Knotting 
Artisans take weeks, if not months, to hand-weave each rug. Every knot tells a story.

Washing & Finishing
Rugs are washed, trimmed, and finished to endure the upmost luxury in appearance and feel.

Quality Check & Shipping
Before arriving at your home, each rug is properly inspected for quality. And then, it’s lovingly packaged and shipped for you to incorporate into your own story.

Why Choose Loopandcut?

• 100% Handmade Rugs and Carpets
  
  
•  Eco-Friendly Rug Making
  
  
• Sustainable Home Decor 
  
  
•  Fair Trade & Ethical Practices
  
  
• Unique, Timeless Designs
  
  
• Supports Indian Artisan Communities
  
  

When you choose Loopandcut, you’re not only purchasing a rug. You are supporting a movement—a movement to cherish people and timeless beauty.

Final Thoughts

In a world filled with machine-made home decor, Loopandcut represents something else. We believe in slow living, with sustainable choices, and stories woven in each rug. From loom to luxury, our rugs are designed for purpose—and not only do they bring beauty to your space. They deliver connection, culture, and care.

Ready to bring home a rug with meaning?

👉 Explore our collection: www.loopandcut.in